When you have a new business idea that you’re working on, it’s easy to get excited about launching your product or service into the world and to focus on creating a beautiful website, writing posts for social media, and getting lots of PR for your fabulous new business. There’s an important step that comes before this, however, a step that we often gloss over: who are you actually targeting i.e. who is your target group? Answering this question, and answering it well, is critical to being able to do all those other things effectively.
The internet means that we can talk to, and sell to, customers all around the world. The fact that you can reach anyone in the world, however, doesn’t mean that you should.