Red pill / blue pill?
Up until now, you’ve been exploring, reflecting, and preparing… but now it’s crunch time and things are about to get serious. This is where you’ll do whatever you need to do to assess whether or not to go ahead, from testing your ideas in the marketplace to getting together with your partner and discussing the best approach together.
Look back on all the work you’ve done so far, compare your options, and involve whoever needs to be involved so that you can make the most informed decision as to how to move forward.
