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Module 8: STRATEGY

Crafting your strategy

Setting clear business goals and anchoring these in your vision and personal criteria will ensure that you are genuinely motivated but also that success in achieving those goals will be rewarding and meaningful to you. Once you have these goals, you can work out the actions you need to take in order to achieve them in the next three months, six months, and one year (and beyond!).

Crunch those numbers and work out what your income targets are as well as what your pricing strategy needs to be to hit those targets.


How to choose the right business goals


Your value proposition – part two, the offer


Defining your target income and rates


Deciding on packages and pricing

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