Who do you help?

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Questions to consider:

  • Who has these problems that you help solve?
  • Who will benefit the most from your solution?
  • Where are they spending their time? Where are they looking for help?
  • How will they find out about you?
  • Who do you know who (i) is an ideal client or (ii) works with your ideal clients?

Record your answers in ‘ideal client’ and ‘marketing & sales’ in the template.

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